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This web site has the following in the web page, "Laydex NI Limited is the leading supplier of a wide range of products and materials to the Builders Merchant, Roofing and Flooring sectors in the Construction Industry in Ireland." Our analyzers noticed that the web site also stated " We exclusively represent World Leading Manufacturers of quality products which are specified by Architects and Specifiers and used by builders in prestigious projects both in Ireland and worldwide." The Website also said " Laydex Commercial Flooring are suppliers of Tarkett Vinyl, Linoleum, Altro Safety Flooring, Parago." The website's header had laydex as the most important optimized keyword. It is followed by builders merchants, builders providers, and building products which isn't as highly ranked as laydex. The next words laydex.com uses is building materials. roofing was included and will not be understood by search engines.